Blog
-
My Journey from Marketing to Product Management: Building Technology for Startups in the U.S., Latin America and Europe
From marketing to product management: a 12-year journey building tech for U.S. and Latin American startups, blending UX, Agile, and global insights.
-
Optimizing User Experience: Notes on How Different Information Needs Shape Search Behavior
The information needs users have from a system can vary a lot from user to user, this causes different information searching behavior from one another. There are differences in the behavior caused by the user’s goals and motivation, but also the knowledge regarding a specific subject, as well as the technological expertise the user has,…